👉 Start Messy
Start messy. Start without the expensive equipment. There is no “right timing” to start on YouTube. There isn’t. In my experience, all types of creators fall into two categories- those who start and those who never started. If you have an inkling to start now, then let me tell you- NOW is your time to start.
It does not get any easier the longer you wait. There are only more obstacles with time. More bills to pay and more “right times” you feel you need before you leap. If you’ve heard the saying ~ there are dreamers and doers, then that is what i’m referring to.
Don’t worry about being perfect, having the right equipment or whatever your excuse for not beginning are. Just start. Make a mark on that beautiful white canvas so you know how it feels. If you don’t like your video you can set it on Private. And i’ll be completely honest~ your first video likely won’t be earth shattering or go viral. Does that take the pressure off? Okay- Start messy and begin!
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👉 Grow a Niche Audience on YouTube
YouTube has over 37 million channels and it is only growing. Marinate on that. How will you stand out from the crowd? When you niche down, you find your specific target audience to grow influence with. Micro influencers on YouTube can be the strong influencers due to the fact their specific tribe is 90-100% based in a small niche, which means more engagement and authority.
For example, if I focused my YouTube channel only on “Travel” audiences, I’d have a lot of channels to compete with and I still do.
But my niche is not general travel… it’s not solo travel. It’s budget conscious solo travel for those who want to develop confidence in traveling alone and trying different foods. Honestly, I am not the confident traveler many assume me to be. I’m quite neurotic and I need to see the other side before I take the leap to it and that is who I create for.
To niche my food section down even more, I focus on iconic and street foods with a vegetarian/pescatarian angle due to my mostly vegetarian diet.
Finding your tribe starts with defining what makes you specifically unique.
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👉 Tune into your YouTube Content Strategy
The hustle on YouTube is real. Growing your channel through videos which monetize your channel, while nurturing fans requires knowing what videos to feed your audiences so they keep watching
Take time to go through your strategy to decide what is effective for your brand — know your plan of attack. Audiences are inspired to click on videos that appeal to the pain points and challenges they are working on in their life .
Audiences love entertainment too, but they prefer entertainment they have a vested interest in. If they have a foodie affliction, they an entertaining taste test of strange foods or foods from different countries might appeal to them over a comedy skit about college life.
👉 Tweak your YouTube film gear
Are you ready to invest in better gear – better audio, lighting, and video? Perhaps you want to upgrade your studio look because your plain white bedroom wall lacks luster.
While I’m a big believer of working with what you already have, there may be minor tweaks like a microphone, a lavalier and a light ring to level up your content. I have a list of favorite YouTube gear.
👉 Do you need YouTube coaching, consulting, or accountability?
Do you will feel like you’re doing everything right, but audiences are still not coming? Are you starting to feel like a Cinderella to your brand and a victim of a YouTube algorithm? If you’ve never experienced success it’s hard to KNOW what works and what to look for.
Investing in coaching to improve your channel can lead to incredible results in growth, while shaving off years of guesswork piecing together freebie pieces from the internet. You’ll save a lot of troubleshooting time in one 30 minute call alone!
With a 1:1 mentorship call OR monthly calls on the latest strategies in growing your authority and business confidence, it is one of the fastest ways to level up as a YouTube influencer.
Explode your sparkle through video and go get the success you deserve!