11 Benefits of Using YouTube for Coaches & Entrepreneurs

Looking to grow your YouTube channel as a coach, business or creator? Want to attract your ideal client or audience organically? Do you want to skyrocket your brand and get discovered without investing a cent in paid ads? If all these sound like you, then YouTube will appeal to you.

I share 11 benefits of using YouTube for business.

11 Benefits of Using YouTube for Business

YouTube has been a business for me for over eight years. It has helped me grow my tribe and get found by countless opportunities from being written up in major publications to working with brand deals and connecting me with the friendship of loyal viewers, who love and support the craft I bring.

1. Growing your YouTube community

YouTube is a platform where various niched personalities share their specific passion, creative style and lens on life. YouTube is like a clubhouse, where audiences come to belong, feel entertained knowing their favorite YouTubers are a click away. By growing a niche audience, your true fans are able to seek you out and fund your videos.

Learn how to Grow your Income on Patreon

2. Discoverability & Free Traffic from YouTube

Your videos can get found on YouTube and Google when people search for solutions which you tackle on your videos. YouTube is the second largest search engine next to Google. Owned by Google, YouTube operates by similar search engine optimization science. If your video answers questions people are searching for, YouTube and Google might recommend you thereby giving you free traffic. Say goodbye to wasting hundreds to thousands of dollars on ads that might not reach your target audience!

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3. Video is a powerful lead magnet

Looking to grow your authority in a niche or market a product/service? Use video. Videos offer a high trust factor to audiences. They see you, relate to your human experience and invest emotions with your journey and thus, any sales conversion is higher than a still photo or written text advertisement. This is why sponsors pay big money for a mention or feature on a YouTube video. Like social media, it is today’s word-of-mouth commercial.

Case study:

I posted a video on How to Make Travel Videos 2021 and within 24 hours I got :
24 signups for my YouTube masterclass
19 downloads of my lead magnet to my email funnel
The video only got 1,200 views.

You don’t need to go viral to achieve success- you just need to reach your right fit audience.

4. Relatability is key on YouTube

Relatability, personality and authenticity are golden keys on YouTube. Audiences are more inclined to gravitate to YouTube personalities they can relate to or see themselves being friends with.

5. You do not need a large budget

YouTube does not require a large production budget. On YouTube, value driven videos can be more valuable to audiences over high production quality videos. Many audiences seek YouTube videos for information or documentary-type of entertainment. Filming with your iPhone is a valid way to start filming videos if you are an absolute beginner with little tech experience. You can film an entire film on your phone if you wanted to and there are channel niches dedicated to iPhoneography.

Directors who filmed with an iPhone:

Sean Baker- Tangerine . iPhone 5
Steven Soderbergh- Unsane , High Flying Bird iPhone 8
Tristan Pope – Romance in New York , iPhone 6.
Park Chang-wook – Night Fishing. iPhone 4

6. Grow a Passive Income

What makes YouTube different from social media platforms is you can grow a passive income. Meet the requirements of the YouTube Partner Program and you are eligible to earn money through Google Adsense. But don’t stop there. You can sell your own products/ services or make a passive income through affiliate sales in your videos, as well.

👉🏽 Get my Profitable YouTube Starter Kit .

7. Grow your YouTube brand globally & be a celebrity

YouTube is a global television set and many YouTubers become real celebrities to their fans. Once a video or channel gains traction, your video can cross the globe. When I travel, I occasionally have fans approach me- it is awesome to know your life has made a positive impact on a viewer around the world.

8. Video is Evergreen

Unlike social media, YouTube is a video portfolio which is set on evergreen. Your videos stay on YouTube for as long as YouTube operates and you can search for them. This means they can go viral at any time, even long after you post it.

9. Video is an experiential environment

YouTube is the most immersive platform there is. It allows you to experience sight, sound, emotions and it demands your full attention. For that reason, when audiences watch a travel video, they can feel like they are there traveling with you going through your thoughts and experiences as if it were their own. Thus, it’s a highly powerful medium because it communicates a lot in each second.

10. Peer-to-peer learning

YouTube allows us to teach and learn from each other. It allows us all to be experts of our own experience. You don’t need to be anything you are not.

11. Opportunities find you through YouTube

The beauty of YouTube is when people around the world find you through your videos and they come holding opportunities you never imagined you’d get.

On YouTube, people with opportunities find me because my genius/skills fit their project. They want me to share my story, audition as a host for a TV show idea, to travel to promote their destination, etc… They are knocking on my door ; not the other way around.

Looking to grow your YouTube channel? What benefits of using YouTube for business do you seek?