Influencer marketing is popular because people are looking for relatable heroes and legends.
The journey you take viewers on in YouTube, through your personality, your experience and life are a unique stamp. It’s a valuable part of your storytelling, building trust, value and authenticity.
FOR EVERY PERSONAL STORY, THERE IS A TRIBE THAT WILL RESONATE WITH IT.
We are all looking for someone to show us the way to self-discovery.
I started documenting my travels on my blog and YouTube. A first I did a lot of it for my family. They were nice about it at first… but they got tired quickly. Travel videos aren’t for everyone- I needed to find my tribe, audiences interested in the same passions and travel lessons I was learning. I found my audience with solo travel.
When I finally found my audience, my YouTube brand started growing. Filming my solo travels helped me deeper into my own travel journey. It connected me to my audiences and the concerns they were going through with taking the leap to a foreign country solo.
Knowing my audiences need me to experience things so they can have a look inside; and although i’m quite curious about lot of things, I push my willingness to do/explore something a little more than I might if I were not filming it.
Thus. my audiences help me sculpt and grow my legend.